The Magic of 7-Eleven in Japan: A Unique Japanese Convenience Store Culture Experience

by Theo Ponthieux

7-Eleven, a name synonymous with convenience stores worldwide, has a unique and extraordinary presence in Japan. As the nation's largest convenience store chain, 7-Eleven Japan offers a remarkable range of products and services that set it apart from its counterparts in other countries. In this comprehensive article, we will delve into the world of 7-Eleven Japan, exploring what makes it special, how it compares to other convenience store chains in Japan, and the must-try products available at these stores. So, buckle up and prepare to be amazed by the exceptional world of 7-Eleven in Japan!


What is 7-Eleven?

what is 7-Eleven

7-Eleven is an international chain of convenience stores that originated in the United States in 1927. It has since grown to become the world's largest convenience store franchise, with over 71,000 stores across 17 countries. The name "7-Eleven" reflects the original operating hours of the stores: 7 am to 11 pm.

7-Eleven expanded to Japan in 1974, opening its first store in Tokyo, thanks to a partnership between the American Southland Corporation and a sizable Japanese retailer named Ito-Yokado Co., Ltd. The shops are able to adapt to customers' expectations for convenience and keep changing Japanese consumer trends. And since there isn't enough time to be inconvenient in Japan because of the lengthy, hard workdays, brief breaks, and general quick pace of life, the go-to convenience store that makes life a little bit easier is 7 11 / 7-Eleven, which is open twenty-four hours a day, every day of the year.

The Japanese market quickly embraced the convenience store concept, and 7-Eleven Japan has since grown to become the largest convenience store chain in the country, with more than 21,000 locations nationwide. Indeed, having more than 20,000 stores indicates that they are well-liked. In fact, 7-Eleven raises convenience stores in Japan to a whole new level. Now there are higher expectations for all the convenience stores all around the world. There are ATMs, fresh fruit, delicious coffee, Japanese fried chicken, instant noodles, rice ball, and even printing and copying equipment available there.


Why is 7-Eleven Japan So Special?

Exceptional Product Range

Exceptional Product Range

One factor that sets seven Eleven Japan apart from its international counterparts is its extensive and diverse product range. They don't sell just food, in addition to standard convenience store fares such as snacks, drinks, and magazines, 7-Eleven Japan offers a wide array of high-quality, fresh food items, including onigiri (rice balls), bento boxes, sushi, sandwiches, juice box, and even hot drinks. These items are made fresh daily and cater to the discerning tastes of Japanese consumers.


Innovative Services

Innovative Services

7-Eleven Japan is more than just a place to grab a quick snack. It also offers an impressive range of services, including gas station, food court, bill payment, ticket sales for concerts and events, photocopying and printing, and even home delivery. In addition, 7-Eleven Japan has a comprehensive ATM network that supports multiple currencies, making it a convenient option for both locals and tourists.


Unique Store Design

Unique Store Design

7-Eleven Japan stores are designed to maximize convenience and ease of use for customers. The stores feature clear signage and well-organized product displays, making it easy for customers to find what they need. Additionally, 7-Eleven Japan is committed to environmental sustainability and incorporates eco-friendly features in its store designs, such as energy-efficient lighting and temperature control systems.


Emphasis on Customer Service

Emphasis on Customer Service

Japanese culture places a high value on customer service, and 7-Eleven Japan is no exception. Staff are trained to provide friendly, efficient, and attentive service to customers, ensuring a pleasant shopping experience.


Competitors: Other Convenience Store Chains in Japan



FamilyMart is the second-largest convenience store chain in Japan, with over 16,000 locations nationwide. Like 7-Eleven, FamilyMart offers a wide range of products and services, including fresh food items and banking services.




Lawson is another major convenience store chain in Japan, with more than 14,000 stores across the country. Lawson is known for its commitment to quality and freshness and offers a variety of fresh food items, as well as unique products such as their popular "Karaage-kun" fried chicken nuggets.




Ministop is a smaller convenience store chain in Japan, with around 2,000 locations. While not as widespread as 7-Eleven, FamilyMart, or Lawson, Ministop distinguishes itself with its in-store kitchens, offering a range of freshly prepared hot foods such as fried chicken, hot dogs, and pasta dishes.


Circle K Sunkus

Circle K Sunkus

Circle K Sunkus was a well-known convenience store chain in Japan, but it has since merged with FamilyMart in 2016. While some stores have been rebranded as FamilyMart, the Circle K Sunkus name can still be found in some locations.


Best Products at 7-Eleven Japan

1. Fresh Food


Items 7-Eleven Japan is renowned for its fresh food offerings, which are made daily and delivered to stores multiple times a day. Some must-try items include:

  • Onigiri: Rice balls wrapped in seaweed and filled with various ingredients such as salmon, tuna, or pickled plum.

  • Bento boxes: A complete meal in a box, featuring rice, protein, and a variety of side dishes.

  • Sushi and sashimi: Freshly made sushi and sashimi, available in various types and combinations.

2. Snacks and Sweets


Japanese snacks and sweets are popular among locals and tourists alike. At 7-Eleven Japan, you can find a wide variety of unique and delicious options, such as:

  • Pocky: A popular snack consisting of biscuit sticks coated in flavored chocolate.

Pocky: Heartful Blueberry

This Valentine-special Pocky combines the tangy sweetness of blueberry-flavored chocolate with a unique twist! Each stick is a pink, heart-shaped pretzel!

Net weight: 27.3g x 2 Packs


Please Note: If temperatures in your location are above 28°C (82°F), this chocolate product may get heat damaged in transit. We cannot be held responsible for any temperature-related damages caused during shipping. We suggest putting any chocolate that could have melted in the fridge until solid to enjoy.


  • Matcha-flavored treats: Green tea-flavored sweets and snacks, including Kit Kats, cookies, and cakes.

Kit Kat Japan Sweetness For Adults (Rich Matcha)

Enjoy the variety of Kit Kats that Japan has to offer! One of the many types of matcha-inspired Kit Kats, this snack takes the green tea flavor to a deeper (and a little more bitter) level. A definite recommendation for all fans of green tea!

Contains 11 pieces.


Please Note: If temperatures in your location are above 28°C (82°F), this chocolate product may get heat damaged in transit. We cannot be held responsible for any temperature-related damages caused during shipping. We suggest putting any chocolate that could have melted in the fridge until solid to enjoy.


  • Mochi: Soft, chewy rice cakes filled with sweet bean paste or other fillings. 

Triple Mochi Dango

Dango is a round shaped traditional Japanese sweet. Here's a triple mochi dango set that allows you to have a taste of Japan's traditional sweets.

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3. Beverages


7 11 in Japan offers an impressive selection of beverages, ranging from classic soft drinks and teas to unique Japanese drinks. Some highlights include:

  • Boss Coffee: A popular brand of canned coffee available in various flavors and styles.

Boss Rainbow Canned Coffee

Crafted by Suntory, Boss Rainbow Mountain Blend is an addicting can coffee with a rich aroma and flavor. With one can, you'll feel like you've had your double shot of espresso in the morning! On top of that, you can enjoy this can either cold or warm.

To have hot:
1. Heat water in a pot until hot, then cut off heat.
2) Place unopened can into warm water and let sit for about 3 minutes.
3) Remove, wipe dry, and enjoy!


  • Calpis: A sweet and tangy yogurt-flavored drink that is a refreshing favorite among Japanese consumers.

Calpis Mango Fusion Drink

Indulge in the tropical delight of Calpis Mango Fusion! This refreshing blend combines the smoothness of Calpis with the exotic sweetness of ripe mangoes, delivering a taste sensation that will transport you to sunny shores with every sip. A sweet blend of three different mangoes.

Volume: 430 mL

Note: Calpis is a soft drink made from lactic acid and non-fat dry milk for a flavour similar to vanilla yoghurt.


  • Green tea: A staple in Japan, green tea is available in various forms, including bottled, canned, and in tea bags.

Itoen Mild Sakura Green Tea

Sakura Green Tea is a limited-time green tea beverage that captures the essence of spring by blending rare domestically sourced sakura extract with domestically sourced first flush green tea. It offers the delightful fragrance of cherry blossoms, allowing you to experience the arrival of spring, coupled with the traditional taste of Japanese green tea.


Net Volume: 460ml

Sale $3.99 Regular $4.99 20% OFF

    4. Limited Edition and Seasonal Items

    Limited Edition and Seasonal Items

    7-Eleven Japan frequently offers limited edition and seasonal products that cater to the ever-changing tastes of consumers. These items can include special flavors of popular snacks, seasonal fruits, and festive treats tied to Japanese holidays and celebrations.

    Tohato Caramel Corn: Soda Tanabata Edition

    Elevate your summer festivities with our limited Tanabata Matsuri Edition Caramel Corn Soda, delivering a burst of refreshing sweetness with every sip.


    Unique Collaborations and Merchandise at 7-Eleven Japan

    Unique Collaborations and Merchandise at 7-Eleven Japan

    Anime and Manga Collaborations

    7-Eleven Japan frequently collaborates with popular anime and manga franchises, offering limited-edition merchandise and themed products. These collaborations can range from special edition snacks featuring popular characters to exclusive collectibles such as figures, keychains, and stationery. Fans of series like One Piece, Pokémon, and Demon Slayer can look forward to these unique collaborations and the opportunity to collect rare merchandise.


    Character Goods

    7-Eleven Japan also carries a variety of character goods featuring beloved mascots from both the store itself and other popular franchises. Items such as plush toys, stationery, and household goods featuring characters like Hello Kitty, Rilakkuma, and 7-Eleven's own mascot, Nana-chan, can often be found on store shelves.


    Regional Specialties at 7-Eleven Japan

    Regional Specialties at 7-Eleven Japan

    Local Delicacies

    One of the unique aspects of 7-Eleven Japan is its commitment to offering regional specialties that showcase the diverse flavors of the country. In different areas of Japan, you can find 7-Eleven stores carrying products made with local ingredients or representing regional culinary traditions. For example, in Hokkaido, you might find 7-Eleven stores offering melon-flavored treats, while in Okinawa, you could discover products featuring the local specialty, Okinawan black sugar.

    Souvenirs and Gifts

    7-Eleven Japan is not only a convenient place to grab a quick bite but also an excellent spot to pick up unique souvenirs and gifts that represent the region you are visiting. Many stores carry a selection of regional snacks, sweets, and goods that make perfect gifts for friends and family back home. From Kyoto's famous yatsuhashi sweets to Hokkaido's Shiroi Koibito cookies, you can find a wide range of regional treats to commemorate your travels in Japan.



    7-11 Mango Gummy Chocolate

    7-11 Japan Premium snack! Using carefully selected couverture chocolate, the wrapped gummies contain local Okinawa Mango juice. The special blend of taste and texture will make you addicted!

    Net weight: 30g


    Please Note: If temperatures in your location are above 28°C (82°F), this chocolate product may get heat damaged in transit. We cannot be held responsible for any temperature-related damages caused during shipping. We suggest putting any chocolate that could have melted in the fridge until solid to enjoy.


    7-Eleven Japan truly stands out as a one-of-a-kind convenience store experience that goes beyond what one might expect. From its exceptional product offerings and services to its regional specialties and unique collaborations, 7-Eleven Japan offers a glimpse into the rich and diverse world of Japanese convenience stores. Don't forget to explore the Sugoi Mart conbini collection, a fantastic selection of Japanese snacks, candies, and collectibles to bring the magic of 7-Eleven Japan to your home!


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