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Starbucks Japan's Secret to Success: Limited Editions and Exclusive Offerings

by Vince Novoa

If you ask someone the best way to start their day, chances are they’ll say coffee. That rich, energizing brew is the thin, liquid line between feeling alive and joining the ranks of the living dead. So, who’s the cult leader that fuels our daily existence? None other than the wavy-haired green Siren—Starbucks. Whether you like your coffee black and bold or sweetened to oblivion, Starbucks has your caffeine cravings covered.

Easily satisfy these cravings with Sugoi Mart's extensive Starbucks Japan exclusives, from Starbucks Collectible Mugs (Japan-exclusive items) to convenient drink mixes. Let's dive into Starbucks Japan further, from its history to its wide array of items.

The History of Japan Starbucks

Starbucks first humbly opened its doors in Seattle in 1971 as a small local coffee shop and has risen to become a world-dominating franchise. Who knew a single coffee shop would revolutionize how we drink coffee, how it would become a landmark in almost every continent, and how it would induce a buying frenzy with every collectible item drop and must-drink drink every season and seasonal holiday?  

As of January 2022, there are over 34,000 stores worldwide, with approximately 1,600 of those stores located in Japan. What exactly made Starbucks a beloved symbol of Japan? Well, when Starbucks opened its first store in Ginza's shopping street in 1996, it was truly one of a kind in Japan at that time. The ability to customize orders with different sizes, milk, and specialty drinks made it a star-studded coffee shop from the beginning.

Starbucks saw a gap in the Japanese coffee market and seized the opportunity. The brand partnered with Sazaby League—a lifestyle and restaurant company that helps foreign brands establish themselves in Japan. This joint venture gave Starbucks a strong foundation, providing insight into Japanese culture, language, and business practices. In 2014, Starbucks bought back the remaining shares from Sazaby League, gaining full control of its Japan operations. Since then, the brand has expanded further, introducing canned coffee and ready-to-drink products in supermarkets and convenience stores.

Take a Piece of Japan Home with Starbucks Japan Exclusives

a box and a mug

Image: Been There Series - Tokyo mug 

One way to always remember your time away is rushing to a Starbucks and getting a “Been Theremug and tumbler featuring two-toned motifs of famous landmarks and attractions, regional cultures, and cuisines. There are 20 mugs highlighting the 19 prefectures in the country and one exclusive Japan mug. If you’re lucky enough to get your hands on the Tokyo “Been There” mug or tumbler, you’ll see the iconic Shibuya Crossing, Nakameguro’s famous cherry blossom trees by the Meguro river, and the loyal Hachiko Shiba Inu statue meeting spot.

These exclusive tumblers and mugs were not the beginning of Starbuck's collectible cup culture; before the “Been There” mugs, there were the “You Are Here” mugs. These two different mug styles almost created a divide between the die-hard Starbucks fans. The “You Are Here” mugs feature stylish and colorful designs that show a memorable image of a city or specific location you’re visiting. Meanwhile, the “You Are Here” mugs are more stylized and simplistic, featuring a modern, clean aesthetic.

Rare Collectible Starbucks Japan Merchandise

Whichever design you prefer, detailed or simplistic, Starbucks has it covered! Of course, with every Starbucks collection, there are highly sought-after rarities. Currently, the rarest Starbucks cup is the Seattle—Mount Rainier cup, specifically one that includes a simple misprint. This misprinted mug can be worth $1000+ (USD). Who knows, keep an eye out for misprints next time you're at Starbucks, and you could be a thousandaire!   

Seasonal Starbucks Japan Offerings

Starbucks, or ‘Sutaba‘ (スタバ) for short, skyrocketed in popularity in Japan. The company accomplished increasing success by identifying and adapting ideas ingrained in Japanese society. Starbucks Japan focused on exclusivity, rarity, and limited editions. The company curates thrilling seasonal products throughout the year, including Sakura, Autumn, Halloween, and holiday/Christmas offerings. These seasonal items also extend to special drink and food items available in local stores. Both the merchandise and seasonal fare can only be purchased for a limited period, adding to their appeal.

Below, we explore Starbucks Japan's Sakura line, one of the most highly-anticipated launches each year.

Starbucks Japan Sakura Products

Every spring, Starbucks Japan launches a limited-edition drink lineup featuring the delicate and iconic Sakura flower. If you’ve ever seen an anime, a postcard of Mt. Fuji, or a scenic photo of Japan, chances are you’ve admired the country’s beloved cherry blossoms. Dubbed "Sakura season" (mid-February to mid-March), this time of year transforms Japan into a pastel pink wonderland. From train station entrances to pastries—and even tiny dogs in pink sweaters—everything embraces the essence of Sakura. Naturally, Starbucks joins the celebration with its highly anticipated Sakura drinks.

Spring Sakura Beverages

Starbucks Japan is ringing in the 2025 spring season with two exciting sakura-inspired beverages. First, the Peach & Sakura Warabi Mochi Frappuccino takes center stage as a limited-edition offering, available only in a tall size. Priced at 687 yen for takeout and 700 yen for in-store, this Frappuccino blends the juicy sweetness of white peach with the light, chewy texture of sakura-flavored warabimochi. The drink features a smooth white peach base enriched with white chocolate syrup, creating a creamy and indulgent treat. Topping it off is whipped cream, drizzled with a strawberry-sakura sauce and a sprinkle of berry powder, delivering a fragrant, floral finish. The warabimochi chunks add a fun, chewy texture that complements the velvety drink below.

Starbucks Japan is also debuting the Ichigo Sakura Soy Latte,a beautiful pink drink that perfectly captures the flavors of spring. Offered in both hot and iced varieties, with prices starting at 550 yen for takeout and 561 yen for in-store (Short size), this latte combines the sweetness of strawberries with a light sakura aroma. The smoothness of Starbucks’ signature soy milk enhances the natural sweetness of the drink, while a strawberry-sakura sauce adds depth. A topping of pink powder, infused with notes of strawberry, raspberry, and sakura, gives it a vibrant and fragrant finish, evoking the essence of a spring bloom with every sip.

If you missed out on Sakura Starbucks Japan exclusives, here's a secret menu hack to enjoy a spring-inspired Starbucks drink anytime. Start with a Strawberries and Creme Frappuccino, add white mocha sauce and matcha powder, then top it off with whipped cream and matcha powder! Now, you’ve got your specialty Sakura-themed drink that you can sip all season long!

The Perfect Sakura Pairing: Sugoi Mart Starbucks Merchandise

Image: Sugoi Mart

The obsession with Starbucks cups started in 2018 when Starbucks launched its first reusable cold cups. What attracted customers to these reusable cups was their cute appearance and functionality. The ideal companion for the limited Starbucks Sakura drinks is a Starbucks Japan Sakura 2025 Color Changing Tumbler or a Starbucks Sakura 2025 3WAY STANLEY Stainless Steel Tumbler. Now, you can find Starbucks tumblers at almost every single Starbucks featuring a combination of original and seasonal designs. On release day, expect to wait in a long snaking line to get your hands on the season's hottest Starbucks cups, whether that's the Starbucks Spring Cups or spooky autumn merchandise like the Starbucks Japan Been There Collection Autumn Bottle

Must-have Starbucks Japan Merchandise

Starbucks also offers the most tantalizing at-home blends with exciting Starbucks coffee collections, like the Starbucks Japan Cafe Moments Smooth Instant Coffee or the Starbucks Premium Caramel Latte. You can access the most sought-after Starbucks merchandise through Sugoi Mart's Starbucks Collection, which includes exclusive seasonal cups, coffee gift sets, accessories, and stationery.

Japan's Most Unique Starbucks Shops

There are so many traditions that make Japan incredibly unique, like the Lucky Bags, but one aspect that has stood out against the test of time is the architecture of Japanese buildings. Japan offers the most unique architectural Starbucks designs in the world. There’s not one, two, or even three must-visit Starbucks—but 12! Twelve magnificent stores that warrant their own tour guides. Some coffee houses feature Japanese-style architecture, and others stand out for their specialty services.  

Nakameguro Starbucks: Largest Roastery Worldwide

In February 2019, Starbucks opened its biggest Starbucks Roastery in the world in Nakameguro, Tokyo, alongside the Meguro River. The expansive four-story building, sensationally designed by Japanese architect Kengo Kuma, is worth the five-hour wait in peak season. Upon walking through the enormous floor-to-ceiling glass doors, you'll be greeted by an industrial interior that perfectly compliments the fresh coffee scent whirling through the air.

Make your way up the stairs past the freshly baked goods from the Milanese bakery Princi and the Teavana tea room on the second level; you'll arrive at the Arriviamo Cocktail Bar. This coffee heaven offers cocktails infused with coffee and an array of pastries. During Sakura season, take your limited-edition Sakura cocktail onto the terrace for a stunning view of blooming cherry blossoms.   

Yomiuriland Hana Biyori Starbucks: Lush Floral Landscapes

Another uniquely designed Starbucks is set within a greenhouse at Yomiuriland Hana Biyori, Tokyo Garden. You'll be in a floral fantasy land amidst a lush landscape of flowers. Nab a counter seat facing the coffee house's aquarium to enjoy a view of vibrant fish from Okinawa.

Nineizaka Yasaka Chaya Starbucks: First Tatami Seating

If flowers aren’t your thing, a 100-year-old building housing a Starbucks shop should do it! You'll find the unsuspecting coffee house nestled in Nineizaka Yasaka Chaya, Kyoto, tucked away on a historic street. The traditional-looking store is the first Starbucks ever to offer tatami floor seating, designed to look like a classic Japanese tea house with zabuton cushions and walls displaying beautiful scrolls.

Towards the back of the old machiya (まちや) townhouse is an inner courtyard transformed into a Japanese garden. With these awe-inspiring details, Starbucks received the Kyoto Scenery Award for its efforts in preserving and combining tradition with contemporary in its inspiring design.

Shibuya Scramble Crossing Starbucks: Instagram-Worthy Shop

One final Starbucks that warrants some recognition is the Shibuya Scramble Crossing. Although not architecturally innovative, it is an iconic building that offers the most spectacular view of the legendary Shibuya Scramble Crossing. Whether you're a newcomer waiting to get the best Instagram shot of the glowing neon lights and the busy crosswalk or a businessman enjoying a coffee break, it truly is a wonderful spot that encompasses Starbucks' vibe. Starbucks is truly a place for locals, a place for tourists, a place for collectors, and a place for caffeine enthusiasts. 

Conclusion

Over the years, Starbucks has not wavered in popularity. With every season, holiday, and new store opening, there is always a frenzy. It is inspiring that, after all these years, Starbucks has created loyalty throughout many nations. Though Starbucks Japan has a short history, it has quickly become a must-visit, must-taste, and must-buy coffee house.

Wherever we are in the world now, we are fortunate to capture Japan's true taste with the limited-edition Starbucks Collection. This extensive collection features Starbucks Japan Limited Editions, including mugs, tumblers, bottles, keychains, notebooks, and more.

Find more Starbucks Japan Exclusives in Sugoi Mart's Starbucks Collection, featuring limited-edition lines, seasonal items, and other exciting goodies. Pair your new Starbucks gear with tasty sweets, snacks, and more from Sugoi Mart to create the ultimate coffee break spread!

Starbucks Sakura 2025 Strap Cup Shape Stainless Steel Bottle

This beautiful Starbucks Sakura 2025 Strap Cup Shape Stainless Steel Bottle features three cherry blossom flower designs! Each Sakura design offers a different style and flower appearance. This bottle also includes a double-walled design that helps keep hot and cold drinks at the right temperature for longer. The included lid makes it easier to transport your favorite beverages to work, school, or even on errands.

Volume: 355ml

Please note: Do not use it in the microwave/dishwasher/oven.

$86.99


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Starbucks Japan's Secret to Success: Limited Editions and Exclusive Of

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