Savor the Magic of Sakura Season in Japan

With Sakura season in full bloom, Japan once again unveils a stunning lineup of cherry blossom-themed food and drinks—a tradition that captivates locals and visitors alike every spring. The delicate floral essence of cherry blossoms adds a unique, sophisticated touch to seasonal treats, from Sakura lattes at Starbucks Japan to flavored Kit Kats, cakes, and cocktails. These limited-edition goodies can be found everywhere—at hanami festivals, conbini (Japanese convenience stores), and specialty shops—offering exclusive flavor combinations made with Sakura syrup, pickled cherry blossoms, and even plum vinegar accents. To help you experience this fleeting yet magical season, we’ve rounded up the top must-try Sakura snacks and drinks in Japan. Must-Try Sakura Snacks & Drinks from Japan’s Top Brands 1. Royce Renowned for its silky-smooth chocolates, Hokkaido’s Royce presents its Sakura Cream Cheese Nama Chocolate—a melt-in-your-mouth ganache-style treat infused with cherry blossom aroma, rich white chocolate, tangy cream cheese, and strawberry notes. Sakura Cream Cheese Nama Chocolate Nama chocolate is a Japanese delicacy made with fresh cream and cacao, similar to ganache but with an ultra-smooth, melt-in-your-mouth texture. In Japanese, nama means “raw,” highlighting the chocolate’s fresh, pure quality. For Sakura season, Royce has introduced Sakura Cream Cheese Nama Chocolate, blending the delicate floral aroma of cherry blossoms with rich white chocolate, tangy cream cheese, and a hint of strawberry for a uniquely indulgent treat. Sakuraberry & Sakurawhite Chocolate Featuring two cherry blossom-inspired flavours: "Sakuraberry" and "Sakurawhite", these pure chocolate rounds are embossed with a beautiful sakura floral motif and individually wrapped. These chocolates offer a delicate combination of sweet berry and creamy white chocolate, capturing the essence of Sakura in every bite. 2. Yoku Moku The inspiration for the Japanese dessert company Yoku Moku came from the founder, Noriichi Fujinawa, who had the opportunity to visit the Swedish town of Jokkmokk. In this town, Fujinawa tasted his first European butter cookie, prompting him to wish to create his own version utilizing high-quality ingredients. This led to the creation of Yoku Moku in 1942. The company continues to be recognized for its delightful confectionery offerings due to its quality ingredients and flavors. Double Chocolat au Sakura These langue de chat cookies (long, crispy, thin wafers) feature a decadent white chocolate filling with a scrumptious cherry blossom powder and almond aroma. With these ingredients, you can expect a nutty, floral taste sandwiched between buttery, crunchy cookies in every double chocolat au Sakura. The company recommends pairing these cookies with oolong tea. 3. Eggs 'n Things This Hawaiian restaurant was first opened in Waikiki in 1974 by Jerry and Jean Fukunaga. It has since spread throughout Hawaii and Japan, with locations in Ginza, Harajuku, and Kyoto Shijo. Eggs 'n Things has revolutionized the restaurant world, particularly surrounding pancake cuisine. With breakfast available all day long and Hawaiian-inspired eats, this restaurant chain provides a fun way to enjoy pancakes. Sakura Soft Cake One of their seasonal offerings includes an uber-fluffy pancake with the delicate aroma and flavor of Sakura. On top of each pancake is an abundance of mascarpone cream and Sakura chocolate. Sakura cherry blossom syrup is served on the side of each pancake, along with multicolored dango (a popular Sakura treat in Japanese culture). Sakura Milk Warm, lightly sweet Sakura milk is also available for a limited time at Eggs n' Things locations. This warm beverage, crafted over medium heat, has a delightful cherry blossom scent and is topped with whipped cream for a more decadent drink. It's ideal for breakfast or whenever sweet cravings occur during the day. Sugoi Mart Sakura Collection Love indulging in Sakura-flavored treats at home? Sugoi Mart's 2025 Sakura Collection has everything you need! Enjoy ready-to-eat delights like cherry blossom-infused baked goods, snacks, and more. Whether you're looking for unique food or beverages, you'll find all the essential Sakura flavors here. But there’s even more to discover this season! Introducing the Sakura Lucky Bag 2025! Choose between the Sakura Lucky Bag and the Deluxe Sakura Lucky Bag, each packed with exclusive sakura-themed snacks, collectibles, and surprises—all worth more than the price you pay! Every bag offers a magical unboxing experience, making it the perfect way to celebrate cherry blossom season. ==https://sugoimart.com/products/sugoi-mart-sakura-deluxe-lucky-bag-2025== And that’s not all—Sugoi Mart also brings you the Muji Japan Sakura Collection, Disney Sakura Collection, and Starbucks Japan Sakura Collection, featuring plushies, tumblers, mugs, mini towels, stationery, and more. These limited-edition seasonal treasures won’t be restocked once they sell out, so don’t wait!