Ca Va Japanese Mackerel: Acqua Pazza

Taking "sava", the Japanese name for mackarel, and the French phrase "Ça va?", meaning "How's it going?", the brand is actually sending a positive message to Sanriku, an afflicted area in the Great East Japan Earthquake. The company support the fish industry in the Sanriku coasts. This specific can is all about deep seafood flavors, with tomato and white wine.