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Tara means cod, the type of fish used to make these dried fish strips. The mascot is saying ‰ÛÏDon‰۪t be Tara Tara‰, or don‰۪t move slowly, playing on the fish meaning of tara and the slow/lazy meaning of ‰ÛÏtara tara‰.
Originally featured in the October 2018 Japan Crate.